About
My name is Soyoun Ann Kim
Marketing Strategist | Korean Language Expert
PR and marketing strategist with five years of field experience and four years of academic studies. Currently working as Category Manager. Skilled at building marketing strategies, consulting on campaigns and coordinating events.
Work Experience
1 / Digital Content Analyst
at Highspring
Oct 2025 - Now
2 / Category Manager
at Rhee Bros.
Aug 2024 - Aug 2025
3 / Marketing Strategist
at Korean Community Service Center(KCSC)
Apr 2024 - Aug 2024
4 / Korean Language Brand Copywriter
at Ruggable
Feb 2024 - Aug 2024
5 / PR account coordinator & digital content specialist
at s2s Public Relations
May 2023 - Sep 2023
6 / Marketing Strategist
at Communication Leadership Consulting at the University of Washington
at Restart Partners
Jan 2023 - Jun 2023
7 / Outreach & Community Manager
at Communication Leadership Consulting at the University of Washington
April 2022 – Mar 2023
8 / Associate Public Relations Manager
at Rainbow Communication & Consulting (Public Relations Agency)
Feb 2018 – Feb 2021
9 / Graduate Research Assistant
at College of Journalism and Mass Communication, Sungkyunkwan University
Aug 2015 - Aug 2017
10 / Research Assistant
at Meeting Room (Curatorial Collective and Research Platform)
Apr 2014 - Jun 2014
11 / Public Relations Intern
at KOICA (Korea International Cooperation Agency)
Jan 2014 - Feb 2014
Education
1 / University of Washington (2023)
Seattle, WA
Master of Communication in Communities and Networks
2 / SungKyunkwan University (2017)
Seoul, Korea
Master of Arts in Communication Studies
3 / Duksung Women's University (2015)
Seoul, Korea
Bachelor of Arts in Art History
Projects
1/ Bilingual Support Staff (Korean)
at 360 SMART LINGO
May 2024 - May 2024
2 / Senior Account Manager
at Urban Creator Inc.
May 2024 - May 2024
3 / Pamphlet Design
With AREAA Greater Seattle
Dec 2023 - Dec 2023
4 / Video Editing
With Voices of Pacific Island Nations (VOPIN)
Oct 2023 - Nov 2023
5 / Student Ambassador
at Communication Leadership at the University of Washington
Sep 2021 – May 2022
Work Highlight
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Marketing Strategy
Get Your Business Online
Project (2023)
Goal: Developed comprehensive marketing strategies to increase participation in four sessions.
Result: Achieved a 400% increase in session participants after consulting.
Related Link:
Event Coordination
Art Collaboration with
Statistics Korea (2020)
Goal: Managed a 1.5-month art exhibition on the Population and Housing Census 2020, collaborating with an artist to foster citizen interest and participation.
Result: Media coverage by KBS, South Korea's public broadcaster, and engagement from 3,155 visitors.
Related Link:
Translation
Korean Brand Copywriter
at Ruggable (2024)
Goal: Supported the Korean launch by managing language and cultural elements in all content to align with brand standards.
Result: Expertly translated English to Korean, maintained brand voice, ensured translation accuracy, and created Korean guidelines.
Related Links:
Korean Address Guidelines
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Public Relations
COVID-19 Prevention Campaign (2020)
Goal: Increase awareness and understanding of proper coughing etiquette to prevent COVID-19.
Result: Distributed 83,272 posters to 6,773 elementary schools across South Korea and conducted a coughing etiquette challenge in collaboration with 16 celebrities(935,150).
Related Links:
Instagram Post
My Skills
I offer diverse professional services with extensive experience. As a marketing strategist, I develop comprehensive strategies to boost engagement. My event planning ensures seamless logistics and high participant satisfaction. Additionally, I provide expert translation and localization, maintaining brand integrity and cultural relevance.
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Skilled in crafting impactful messaging, voice, and tone for marketing strategies
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Experienced in managing and executing events of various scales
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Proficient in English-to-Korean translation and localization
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Strong background in public relations and content creation
Marketing Strategy Development
Extensive experience in developing marketing strategies and crafting impactful campaigns.
Event Planning and Coordination
Organized, Coordinated and managed 14 events with seamless logistics and high engagement.
Translation and Localization
Translate English to Korean, maintaining consistent brand voice and supporting localization.
Public Relations and Content Creation
Experienced in PR strategies and digital content creation, including press releases and videos.
Designs
Content designs based on Canva and Powerpoint with some sprinkle of Adobe Illustrator
![[Commld 531] Promotion video_Ann_Final](https://static.wixstatic.com/media/9dce35_d7b77e7d038046c185ee54276de7b82bf002.jpg/v1/fill/w_2016,h_1134,enc_auto/file.jpeg)
![[CommLD 531] SME_PortmanteauHome](https://i.ytimg.com/vi/DRKp4KLOkow/hqdefault.jpg)
![[Mini Documentary] Portmanteau Home](https://i.ytimg.com/vi/QptJakdKSuc/hqdefault.jpg)