Marketing Strategy Projects
Client: Korea Occupational Safety and Health Agency
In 2018, I partnered with the Korea Occupational Safety and Health Agency (KOSHA) to promote industrial accident prevention and shift public consciousness towards a safety-first culture. My role was mainly involved organizing safety campaigns, and assisting in accident prevention poster designs. The project successfully reduced the accident mortality rate and significantly boosted public engagement with safety messages.
Client: HUG (Korea Housing & Urban Guarantee Corporation)
Assisted a successful campaign to raise awareness for HUG (Korea Housing & Urban Guarantee Corporation) by managing a team of 20 student ambassadors, executing promotional activities for guarantee products, and optimizing social media content. Key achievements include substantial growth in social media engagement and significant reach through targeted advertising and community outreach.
Client: AK Corporation (aluminum construction company)
Assisted AK Corporation in promoting their aluminum and automotive parts development business to secure a foundation for international exports. Responsibilities included developing promotional digital brochures, improving the company's official website, and supporting participation in an international exhibition in Germany. Additionally, I prepared planning and result reports.