Sharpen Your Skills
Content Marketing: Offer a Campaign Strategy for the Client
The mission of the content marketing class was to build a strategic plan for new content. We will build on brand storytelling, compelling messaging, and planning adaptable content for clients' multichannel (physical or digital) environments.
Our client was Communication Leadership master's program at the University of Washington.
Their main goal is to increase the number of applicants in various fields.
Research and Review comparatives
I selected 5 universities to compare with the Communication Leadership program at the University of Washington.
Through the research, it was clear to know the points that the program should develop more.
Client and Audience Research
I analyzed the client and the audience to know their needs. I made an archetype of the audience.
Suggesting a New Content Marketing
The final suggestion to increase the number of applicants is to hold a workshop to popularize the program.
We could give prospective students a taste of our program about what we teach.